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Metsa Group used people + technology to increase engagement

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Metsa Group had not reviewed their Voluntary Benefits for a while and staff morale was low.  When Metsa Group felt it was the right time to re-engage their staff they called us in.

Background

With 500 staff (predominantly male) with an average age of 45+, Personal Group was challenged with developing a programme that engaged everyone. Metsa Group’s HR Team had felt their existing programme was stale and wanted to inject some life into it to increase engagement as well as encourage employees to use their benefits online.

It was clear that Hapi was the answer. We not only faced the challenge of building the platform, but also the challenge of delivering a successful strategy that would drive engagement.

Process

Accessibility was critical to Metsa. Some employees were not tech savvy, but were used to using laptops, tablets and smart phones so we ensured that staff could easily access their benefits. However, two thirds of the workforce don’t have regular access to company computers or laptops and so there was still a need for printed collateral.

We worked with Metsa Group to send out emails before the launch and created a benefits newsletter. Communications were then placed on noticeboards in the production areas and canteens.

Outcome

Once live, our teams visited every member of staff to run through a presentation on how the site worked and helped people get registered.

As a result 41% of the employees were activated within 6 weeks of the launch. There has been a spend of over £38,000 and savings of £2,600.

Since its launch Metsa Group staff have loved the new benefits available to them.  They will now continue to work with us to encourage employees to access Hapi so that they can make the most of their Employee Benefits.

 

 

Contact us

Tel: 0800 542 5930

 

If you need help with a claim or you have any query about your policy, please call 0800 542 5930
or email crm@personalgroup.com

Or log onto the Gateway

 

If you want to find out more about Hapi, give us a call anytime on 0333 0058022 or email us at hellohapi@personalgroup.com.

If you’d rather we call you, fill out the form below and we will be in touch.

 

 

Address

John Ormond House
899 Silbury Boulevard
Central Milton Keynes
Buckinghamshire
MK9 3XL

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Tel: 0800 542 5930

Address

John Ormond House
899 Silbury Boulevard
Central Milton Keynes
Buckinghamshire
MK9 3XL

Click here for a map.

Social Channels

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