PDMR Dealing and Issue of Equity

Personal Group Holdings plc ("Personal Group", the "Company" or the "Group")

PDMR Dealing and Issue of Equity

Personal Group Holdings Plc (AIM: PGH), a leading provider of employee benefits, employee related insurance products and financial services in the UK, announces that Mark Scanlon, Chief Executive Officer, today exercised options over 205,793 ordinary shares in the Company at a price of nil pence per share. These options had been granted under the Company’s Long Term Incentive Plan. 102,500 of these ordinary shares were immediately sold at £3.85 per share sufficient to settle his income tax liability in association with the exercise; the remainder were retained. Following this transaction, Mark Scanlon has an interest of 131,472 ordinary shares, representing 0.427% of the issued ordinary share capital of the Company. The Company has allotted a total of 205,793 new ordinary shares of 5p each ("New Shares") in connection with the above exercise. Application has been made for the New Shares to be admitted to trading on AIM ("Admission") and it is expected that Admission will take place on 30 November 2016. Following Admission, the Company will have 30,799,891 ordinary shares in issue admitted to trading on AIM. The below notification made in accordance with the requirements of the EU Market Abuse Regulation, provides further detail. Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.