Potential Partnership

Tuesday, April 19, 2016

Press Release 19 April 2016

Personal Group Holdings Plc

(“Personal Group”)

Potential Partnership

Personal Group Holdings plc (AIM:PGH), a leading provider of employee benefits, employee related insurance products and financial services in the UK, is pleased to announce that it has signed a letter of intent with Sage (UK) Ltd (“Sage”) to enter exclusive negotiations for the development of a new product for SMEs in the UK and Irish markets. A potential partnership with Sage would sit perfectly with Personal Group’s strategy of diversifying into the SME market, although it is too early to give any certainty about the outcome of these discussions. For Sage, successful negotiations could bring Sage another step forward in supporting its core strategy of customer first and championing small businesses to help them win in their markets. Mark Scanlon, CEO, Personal Group, commented: “We can’t think of a better potential partner than Sage to develop a new proposition for the SME market. If we are successful in securing Sage as a partner, this will see us offering services for the first time in a Software-As-A-Service (SaaS), cloud base and on-demand model.” Brendan Flattery, President, Sage Europe, said “At Sage our passion is supporting the heroes of our economy – small and medium businesses – that create two thirds of all new jobs in the UK. We focus on making it easier for them to do business and working with Personal Group will allow us to do just this. We are delighted to partner with Personal Group to help small and medium businesses thrive.”

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For more information please contact: Personal Group Holdings Plc Mark Scanlon, Chief Executive +44 (0)1908 605 000   Cenkos Securities Plc Max Hartley / Stephen Keys (Nomad) Russell Kerr (Sales) +44 (0)20 7397 8900   Media enquiries: Abchurch Communications Quincy Allan / Alex Shaw +44 (0)20 7398 7710 quincy.allan@abchurch-group.com www.abchurch-group.com

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