Euro Car Parts
Communicating benefits to Euro Car Parts
Euro Car Parts have 8,500 staff based all over the country. Most don’t have access to emails so we needed to be creative when it came to communicating their benefits.
When we first met Euro Car Parts they had no benefits programme in place, and budgetary constraints and a lack of time to dedicate to implementation, meant that they were reluctant to implement a programme. They were also concerned about what staff adoption would be like as they have a diverse workforce who were apprehensive about change and whereby English was not always their first language. At Personal Group we cater a solution tailored to the needs of the customer and Euro Car Parts were no different.
In order to resolve the communication and potential trust issues, we sent our Employee Engagement Executives to sit face-to-face with Euro Car Parts employees. We worked with them to see staff at a time that suited them and demonstrated how our benefits platform worked. This time with the employees was invaluable as it was one of the few ways they would hear about their benefits and gave them a chance to ask any questions. Ahead of this, teaser posters were sent to staff through managers and we also used posters to showcase the benefits.
Out of the 4,500 thousand members of staff we sat down with, there was only one piece of negative feedback: “Why didn’t you do this sooner?” The implementation of our HR Hub also means that managers can see what benefits are doing well and which ones could do with an extra push. So what’s next for Euro Car Parts? There are big plans for the marketing activity to continue including promotion of their benefits on Payslips.
Euro Car Parts are leading the way for creative ways to communicate their benefits.