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Our purpose is helping to Protect the Unprotected which expands into our day to day work. We are focused on investing in our people and providing the support they need to thrive in work and life. Our offering is designed to have meaningful social impact for diverse groups including lower income categories. The business has supported vulnerable people within our local community.


Our goal is to ensure that our business has a positive social impact on the communities where we trade and that Personal Group is an employer that strives to offer opportunity to people of all backgrounds.


  • Pledge at least 1% of  EBITDA with annual minimum of £100k to PACT (Personal Assurance Charitable Trust) per year which will increase funding with profitability.
  • Maintaining our long-term pledge to our school project in Kenya (Memusi) and to increase the time-sharing given back to our local community through volunteering and community action.
  • Continue working towards equal gender representation at each level in the organisation, maintaining the split at senior level and improving in more junior roles.
  • To reflect the ethnic mix of the communities in which we are based, improving our outreach, ensuring our recruitment/talent management approach is inclusive and accessible.

Progress in 2023

Introduction of frequent pulse surveys to monitor engagement and make timely actions. Engagement and well-being delivered through our industry leading platform Hapi Gender targets at all levels being realised;

  Male Female
Directors 4 3
Managers 23 24
Employees 102 130