Our Strategy

With the proposition complete and technology refined, the focus is increasingly on client delivery

Personal Group’s aim is to achieve the mass adoption of its employee services platform and products. The strategy is based on delivering a market leading client proposition, seamless and impactful delivery and maximising the Company’s market opportunity and penetration.

Client Proposition

Focused on providing tangible business support to corporates and value enhancing benefits to their employees. Benefits support better staff retention, reduced costs, improved productivity and profit. The offer is inline or ahead of the market and tailored to markets or clients, ensuring relevance, appeal and value.

Market Penetration

Maximising the accessible market through technology, acquisitions and partnerships. Driving new possibilities by creating cross selling opportunities and changing the delivery economics to profitably access new openings. In recent years the addressable market has grown from 5m to 32m employees across the UK.


Technology combined with face-to-face engagement and management maximises value for the corporate and their employee. It increases usage and penetration across the client business at all levels through improved accessibility and understanding.



Our Business Model

PG Business Model


How it works

1. What we do

Hapi Platform

Our simple and powerful employee engagement and services platform

Employee Services

Employee services are the things you do for your employees every day. Things like employee benefits, health and wellbeing programmes and employee related insurance products.

2. How it works

Post a competitive bid process, large organisations enter into a multi-year SaaS agreement for the Hapi platform.

During programme launch our field comms team work as an extension to the employer's own HR function, introducing each member of staff to their new employee services platform, and various employee benefits contained within it, one to one. It is during this roll out that additional insurance benefits are made available direct to the employee.

For the SME market, all sales go via our channel partner who markets, promotes and contracts with the SME employer for a standard SaaS platform and app

3. Our key strengths

Our technology:

Industry leading proprietary Software as a Service (SaaS) platform supports secure and easy customer access from multiple devices to a market leading employee services offer.

Our proposition:

Premium market offer that caters for all and retains value to employers and employees through the adaptability and being consistently ahead of market trend

Our market reach:

Reach across the entire 32m UK workforce. Underpinned by 34 years of experience, trusted relationships, strength of partners and a flexible business model.

Our approach:

Unique engagement approach ensuring our value is recognised by employer and employee alike. Combining the flexibility of technology with the strength of face to face contact.

4. Competitor capability review

This chart compares the capability of the products, services and delivery of Personal Group with its two closest competitors, a discounts focused newcomer to the market and a more established benefits platform provider with a digital focus.

Our analysis shows that while all three providers enjoy similar capabilities for employee discounts and offers, Personal Group has a distinct advantage in other areas such as the in-house provision of owned employee benefits like employee insurance and salary sacrifice.

Another standout category is the provision of one-to-one programme launches, something which other providers often deliver solely through digital channels, reducing the participation rates in any scheme.


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