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Senior Accounts Assistant

Chief Executive

Permanent position

“The bus driver that gets you where you need to go, the people who deliver your mail each day, those who look after your elderly relatives – these are the people that make up the powerful core of our UK workforce.  I want to live in a world where they are happy and supported at work. Where wellbeing services are a given, not just a luxury - for everyone.”


Deborah Frost joined AIM-listed Personal Group plc as Chief Executive in February 2019, bringing with her unparalleled industry knowledge, strong leadership skills, and creative commerciality which have made her a trailblazer in the field of employee experience and reward.

Her passion for leading and delivering results to help achieve equality for the under-served people in the UK workforce are at the heart of her ambitions and have informed her direction for Personal Group.  The innovative products and services offered engages and retains workers through positive employee experience, including fair-deal insurance packages and wellbeing support.         

Before joining Personal Group, Deborah had a diverse background and long-standing career spanning over two decades in both industry and consultancy, working for big names such as Marks & Spencer, Nationwide Building Society and Towers Perrin. From there, she went on to co-found Innecto Reward Consulting, a company now part of the Personal Group family. Since Innecto launched in 2002, Deborah’s dedication to delivering exceptional people-focused solutions led the business to new heights and it has since become the largest independent reward consultancy in the UK. Her role involved her securing and successfully delivering multiple global projects for prestigious clients including Boden, Caffè Nero, Grosvenor Estate, England & Wales Cricket Board, ITN, and Arsenal Football Club.

In 2015, Deborah became Non-Executive Director of Personal Group before going on to be the Chair of their Remuneration Committee – a move which would later inspire Personal Group to bring both her and Innecto into the Group’s impressive portfolio. 

A business graduate and Chartered Fellow of CIPD, Deborah is a respected and ground-breaking thought-leader in reward, performance and high growth businesses.  Deborah is particularly proud, that after a career championing fair pay and careers for women, she is one of only four female Chief Executives in the largest 200 AIM-listed companies.

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